Onboarding and Monetization:
Led redesign of onboarding flow which resulted in a 676% increase in MRR.
Fidelity of Use:
Used platform analytics to define features that improved fidelity of use & led to a 500% increase in 28 day user retention.
Market & User Research:
Defined monetization and acquisition strategy, leading to conversion rates and proceeds per paying customer in the 99th percentile of the health and wellness category.
